It is like going from a Chutes and Ladders board game to X-Box. Add excitement to your site with Flash, Audio, Video and Multimedia.
Flash is a software platform developed my Macromedia that allows you to add motion graphics, audio, and even video to your site. Flash can range widely from a simple animated banner to a fully interactive web site. Flash Action Scripting allows for the addition of dynamic content as well.
There are many characteristics of Flash that make it very different than a typical web site. Whereas a standard web site is composed of many .HTML files, images and other scripts, a Flash site can be self-contained into a single file. Without audio, video and imported bitmapped images Flash can also download much faster than a typical web page.
Here are some example uses for Flash:
- Create and place animated banners ads to drive traffic to your site
- Embed an animated feature into the home page of your site to tell your story in an interesting and dynamic way or highlight the main points of accompanying static content.
- Create animated eCards with music
- Create a self-contained product demo that can be played from your web site or burned onto a CD as a digital business card
- Create a fully-interactive web site
- Create a web video game
- Create an animated, dynamic chat room, social network site, or other Internet applications
Look before you leap
Flash is a great tool and has become almost universally accepted. But, we advise our clients to get informed about the various pros and cons of Flash so that they use it effectively.
Pros of using Flash
- Animated content is often more eye-catching than static content
- Ability to add sound and video make Flash pieces very media rich
- Flexibility of Flash breaks free from the limitations of HTML design
- Flash can be embedded within other pages or stand alone.
- Without other imported files, Flash is very lightweight and loads fast even if it is very complex
- Flash can be used as a platform to create games, dynamic sites, applications and even software
- Flash can be deployed in many different ways
- Flash is amost a must for certain industries where image, branding and interactivity are paramount
Cons of using Flash
- Costs of Flash typically exceed standard HTML development
- Flash sites are not indexable by search engines as HTML sites are
- Whereas HTML has become easy for low-tech people to maintain, Flash remains rather complicated
- Although the Flash plug-in is almost universal you have to plan for the small segment of users who cannot view Flash
- If done poorly, Flash can become very user-unfriendly
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